Some interesting developments this week with regards to MLS Soccer. I keep close tabs on the MLS and its accomplishments, as a huge soccer fan interested in how this industry will expand. Well this week the news includes Beckham bringing a team to Miami, salary cap projections, and the NYCFC Badge.
New York Times reported yesterday that Beckham is back, as an Owner of a new club. The Miami based team will become the 22nd club in the MLS (hopefully with a team in Atlanta to follow!). Don Garber, commissioner of the MLS, did however announce that the team would not be likely to play until the 2016 season. It is obvious that they will need a new stadium also. I found it interesting that in 2007 when Beckham signed as a player, a clause was included allowing him future purchase of a club for the under market value price of $25 million. As it looks today, as soon as a stadium deal is set up, the team will be announced. However, NYCFC (the league's 20th club) paid a reported $100 million and does not even have a temporary stadium for their inaugural 2015 season. Also debuting in the 2015 season is the league's 21st club, Orlando City. Hopefully this surge in Southeastern clubs will draw Falcons owner Arthur Blank to opening a club here in Atlanta! Interesting stuff here, can't wait to see how it develops.
Another interesting article I found today dealt with the salary cap situation in the MLS. It's quite complicated to read, but very interesting if you're into soccer/wages in the MLS. It basically talks about how, if the MLS want to be a top club by 2022, the salary cap will be the number one issue that needs to be addressed. Currently Clint Dempsey's salary is at $8 million, the highest in the MLS, compared to the $36k minimum salary. Meaning Dempsey's salary can pay for around 222 minimum salary players. The article provides more breakdown of salaries for starters, substitutes, and reserve players which was interesting to read about. Also discussed is the money that the MLS makes and where it comes from. Included in this article is information regarding the MLS relationship to SUM (Soccer United Marketing), who were set up in 2002 to manage the marketing and rights to soccer in the United States. SUM currently manages the MLS, USSF and even the Mexican National teams appearances in America. Wow. So in turn, this means that the Mexican international squad is actually helping the MLS.
The final article for today I found on Bleacher Report. The new, New York squad named NYCFC (co-owned by the New York Yankees and Manchester City) thought that some community interaction could be advantageous for creating a new team badge. Remember people, social media does not always play nicely. Here's an example of a user created badge, head to the website linked above to check out the rest.
(Go Dawgs) Connect with me on Twitter and LinkedIn! @steffanpedersen www.linkedin.com/in/steffanpedersen
Showing posts with label Soccer. Show all posts
Showing posts with label Soccer. Show all posts
Tuesday, February 4, 2014
Update on the MLS
Tuesday, January 14, 2014
Update on Cristiano Ronaldo
He's at it again!
If you look back my post from November, you'll see some information about soccer-stud Cristiano Ronaldo trying to market his name into the business world. His previous attempt entailed men's underwear, but now he's started his own social network! (Read more at Mirror Online).
Titled Viva Ronaldo, the site offers photos, games, community interaction, and opportunities to meet and play soccer with Ronaldo himself. The website offers connections to his Twitter and Facebook pages, so you can easily post/tweet to him, and the network is even available for download in the App Store. (Get it HERE)
It will be interesting to see an athlete take a "fansite" to the next level by creating a social network revolved around himself. Even more interesting to see if the network succeeds. For this international superstar, however, it may not be too difficult as he is the most followed athlete on Twitter, with 23,614,324 followers. That's a little more than twice what LeBron accounts for!
Winning the 2014 Ballon d'Or (given annually to the best individual soccer player in the world) may also help this ever growing superstar's popularity and reach extend just a little bit further. The 28 year old beat out Messi and Ribery to take home the prestigious award. Here he is, pictured emotionally holding the award.
If you look back my post from November, you'll see some information about soccer-stud Cristiano Ronaldo trying to market his name into the business world. His previous attempt entailed men's underwear, but now he's started his own social network! (Read more at Mirror Online).
Titled Viva Ronaldo, the site offers photos, games, community interaction, and opportunities to meet and play soccer with Ronaldo himself. The website offers connections to his Twitter and Facebook pages, so you can easily post/tweet to him, and the network is even available for download in the App Store. (Get it HERE)
It will be interesting to see an athlete take a "fansite" to the next level by creating a social network revolved around himself. Even more interesting to see if the network succeeds. For this international superstar, however, it may not be too difficult as he is the most followed athlete on Twitter, with 23,614,324 followers. That's a little more than twice what LeBron accounts for!
Winning the 2014 Ballon d'Or (given annually to the best individual soccer player in the world) may also help this ever growing superstar's popularity and reach extend just a little bit further. The 28 year old beat out Messi and Ribery to take home the prestigious award. Here he is, pictured emotionally holding the award.
Labels:
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Cristiano,
Marketing,
Ronaldo,
Soccer,
Sports,
Steffan Pedersen,
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UGA,
VivaRonaldo
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